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What is a lead magnet?

What is a lead magnet?

We've all seen them, a lead magnet is marketing speak for any type of content that is designed to bring new leads into your business. Usually they are given away free in exchange for contact details or some other type of action. But what is the point and would it have...

Marketing Metrics Explained

Marketing Metrics Explained

We all know that we need to be tracking our marketing stats to ensure success, but what are the key metrics that we need to be keeping an eye on and what do they mean?   Expanding your reach: Website Traffic - Website traffic is the total number of sessions that...

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